We’ve said it before – if you’re creating a lot of documents in Microsoft Word, templates are the way forward. We’ve already talked about how we create templates and what goes into our process. But why do we like Word templates so much? And why do we think you should be using them? Well, here…
Create a Word Template: The Basics There is a detailed process we follow when we create a Word template. Building a proper Microsoft Word template isn’t just a matter of choosing (or creating) a Theme file and plonking in a logo somewhere. It’s a project, and it should be treated as such. That means planning,…
Convert InDesign to Word, it’s a request most graphic designers have heard before – when your client says “actually, we’d like to be able to edit this file ourselves, can you give this to me in Microsoft Word? The thing is, while Adobe Creative Suite is the go-to for designers and branding agencies, most clients…
A visual identity update isn’t your average project and, depending on the scale of a rebrand, it can be a chaotic and confusing process, making it easy to overlook the small things. This is why it’s important to plan ahead, and follow your plan to the letter. Here are 6 things you should keep in…
Rebranding can seem like quite the endeavour, but the commercial benefits can be just as significant. So when should a company rebrand? There’s no right or wrong time, but it’s important to make sure you’re rebranding for the right reasons. Whatever the motive, refreshing your brand’s identity should be a diligently thought out process, whether…
Shapes Visual elements such as shapes are one of the best ways to enhance your slides or documents. The Shapes tool – a veteran feature of Office apps, including PowerPoint and Word – looks pretty basic on first glance, but with a bit of creativity you can make these simple objects really stand out. Here are…
What’s in a brand guide? In our last post we talked about the importance of having a brand guide, and how they help maintain consistency in your brand’s message and overall image. So we know what a brand guide is and why it’s important, but what goes into it? Below are some of the…
What are brand guidelines? Brand guidelines are a set of rules that lay out how your brand’s identity should be communicated across all your business literature. This can include but is not limited to: your logo, colour palette, typefaces (fonts), and imagery. You can expand your brand guidelines with other elements such as copy samples…
So you need some design help bringing your presentations and/or documentation into the 21st century and in line with your brand? Two things any creative agency worth their salt will want from you are a detailed creative brief and, if you have one, your brand style guide. Brand guidelines are important for ensuring consistency across all…
Most successful businesses either have a marketing department or hire marketing professionals to manage their brand. Why? Because brand representation is increasingly important in today’s competitive business world. Important enough to invest significant resources in and important enough to devote roles like Brand Manager to focus on. While they do have their differences, marketing…