There are many tools available, but have you considered using PowerPoint to create your social media content? PowerPoint can create more than just presentations, and includes image editing, graphics creation, and typography features. We all know the business benefits of a strong social media presence – and these have been proven time and time again….
So you want to create an eBook. You’ve written your content and now it’s time to send it off to your designer. The go-to for most designers creating eBooks is Adobe InDesign, desktop publishing software for the pros. Like we’ve said before though, InDesign comes with not only a steep learning curve, but a hefty…
Create a Word Template: The Basics There is a detailed process we follow when we create a Word template. Building a proper Microsoft Word template isn’t just a matter of choosing (or creating) a Theme file and plonking in a logo somewhere. It’s a project, and it should be treated as such. That means planning,…
Convert InDesign to Word, it’s a request most graphic designers have heard before – when your client says “actually, we’d like to be able to edit this file ourselves, can you give this to me in Microsoft Word? The thing is, while Adobe Creative Suite is the go-to for designers and branding agencies, most clients…
What’s in a brand guide? In our last post we talked about the importance of having a brand guide, and how they help maintain consistency in your brand’s message and overall image. So we know what a brand guide is and why it’s important, but what goes into it? Below are some of the…
So you need some design help bringing your presentations and/or documentation into the 21st century and in line with your brand? Two things any creative agency worth their salt will want from you are a detailed creative brief and, if you have one, your brand style guide. Brand guidelines are important for ensuring consistency across all…
Most successful businesses either have a marketing department or hire marketing professionals to manage their brand. Why? Because brand representation is increasingly important in today’s competitive business world. Important enough to invest significant resources in and important enough to devote roles like Brand Manager to focus on. While they do have their differences, marketing…
We’ve talked a lot recently about keyboard shortcuts and how they can improve your productivity in Microsoft Word, but did you know you can customise these further? So far we’ve covered basic functions, navigating Word’s ribbon, and formatting. In our final instalment on keyboard shortcuts, we’ll look at how you can customise Word’s existing keyboard shortcuts…
In our last post we shared some keyboard shortcuts for navigating the ribbon in Microsoft Word. As promised, this time we’re going to look at how keyboard shortcuts can also streamline the formatting process. As we spend a lot of time using Word on a daily basis, things like Styles and line spacing – and…
It may look easy on the surface, but choosing the right colour scheme for your brand can be a tricky process. It’s easy to feel overwhelmed by nuances such as colour psychology, the colour wheel, hues, tones, etc., etc., particularly if you’re not a designer. Just how important is colour choice, though? Consider this:…