Most successful businesses either have a marketing department or hire marketing professionals to manage their brand. Why? Because brand representation is increasingly important in today’s competitive business world. Important enough to invest significant resources in and important enough to devote roles like Brand Manager to focus on.
While they do have their differences, marketing and branding are essentially two sides of the same coin. Think of it this way: marketing is how you attract clients, but branding is how you keep them. In this post we’ll discuss the importance of your brand identity for your business documents, specifically your Microsoft Office documents and presentations.
Most of us are focused on the content when we create a document. And while it’s important to communicate your message clearly, it’s equally important to think about how you’re going to convey it. Before you even start reading it, the overall look and feel of a document – colours, visual elements, typography – creates a first impression.
Document design isn’t just about making things look pretty though – it’s a complex and nuanced process that focuses on appealing to the reader’s emotions, conveying ideas clearly and effectively, and representing your brand in the best possible way. It’s a science, as well as an art. Good design can be a very profitable endeavour by evoking interest in your products and services.
Some of the most profitable companies in the world invest heavily in design. Think of Apple, for instance. Still not convinced? Check out this analysis by a Swedish employers’ organisation, or this 2015 report on the impact of design in Silicon Valley.
Besides its multifaceted nature, design is also a constantly evolving discipline. And we don’t need to tell you that staying current with design is essential for success. At Documents With Precision, we do this day in and day out. With years of combined experience, we know what’s trending, what’s “out of date”, and – most importantly – what works for your brand specifically. We are even affectionately known as the “Brand Police” for some of our clients.
So that’s the why. As for the how, we will leave that for our next post. However, if you’re struggling to keep your Microsoft Office documents “on-brand”, why not give our team a call – we’d love to help!