A visual identity update isn’t your average project and, depending on the scale of a rebrand, it can be a chaotic and confusing process, making it easy to overlook the small things. This is why it’s important to plan ahead, and follow your plan to the letter. Here are 6 things you should keep in mind to make updating your brand image as smooth and successful as possible.
Is this necessary?
Probably the most important question you can ask yourself before a rebrand. “Why am I doing this?” If people are responding well to your current image, rebranding might hurt more than it helps. On top of that, a clear motivation for rebranding helps clarify the goals. For example, an outdated image is a good motivation for a rebrand, with the goal being a fresh, modern look.
Rebranding isn’t something you can do every 6 months. It costs time, money, and effort. So think about the long term – what are your hopes for your business? Where will the company be in the future, and how can you make sure your image will continue to reflect that?
Do your homework
Depending on your motivation for rebranding, you may also want to do some research. If your company is growing or developing new products, get to know your new target markets. Do you want to stand out from the crowd? Take a closer look at your competition – how can you differentiate your visual identity from theirs?
If it ain’t broken, don’t fix it
Sometimes a full-scale rebrand isn’t necessary. While your company tagline might be outdated, clients may love your website. If something’s working for you, keep it. Focus your rebranding efforts on the areas of your business that really need it.
Timeline to rebrand
Every big project requires planning. Rebranding often calls for a dedicated team with sufficient resources, and a well thought out plan. Sticking to this plan helps stay organised and focus on your rebranding goals.
Communicate your rebrand
If you’ve refreshed your brand, don’t be afraid to tell the world! There are many ways to let your target audience know about the change, such as social media posts. Your new look should also be reflected in all your internal and external business communications, so don’t forget to update your Microsoft Office templates.
If you need templates that showcase your new brand look, contact us as we can work with your design team or agency to implement your design and ensure brand consistency in all your day to day documents and presentations.