Microsoft Office Themes are the key branding tool within Microsoft Office. With a well-built custom Theme file, you can quickly and easily apply your brand identity to every document, presentation, and even spreadsheet. That’s right – Microsoft Office Themes can be used across Word, PowerPoint, as well as Excel. In this post, we’ll explain exactly…
Create a Word Template: The Basics There is a detailed process we follow when we create a Word template. Building a proper Microsoft Word template isn’t just a matter of choosing (or creating) a Theme file and plonking in a logo somewhere. It’s a project, and it should be treated as such. That means planning,…
A visual identity update isn’t your average project and, depending on the scale of a rebrand, it can be a chaotic and confusing process, making it easy to overlook the small things. This is why it’s important to plan ahead, and follow your plan to the letter. Here are 6 things you should keep in…
Rebranding can seem like quite the endeavour, but the commercial benefits can be just as significant. So when should a company rebrand? There’s no right or wrong time, but it’s important to make sure you’re rebranding for the right reasons. Whatever the motive, refreshing your brand’s identity should be a diligently thought out process, whether…
What’s in a brand guide? In our last post we talked about the importance of having a brand guide, and how they help maintain consistency in your brand’s message and overall image. So we know what a brand guide is and why it’s important, but what goes into it? Below are some of the…
What are brand guidelines? Brand guidelines are a set of rules that lay out how your brand’s identity should be communicated across all your business literature. This can include but is not limited to: your logo, colour palette, typefaces (fonts), and imagery. You can expand your brand guidelines with other elements such as copy samples…
It may look easy on the surface, but choosing the right colour scheme for your brand can be a tricky process. It’s easy to feel overwhelmed by nuances such as colour psychology, the colour wheel, hues, tones, etc., etc., particularly if you’re not a designer. Just how important is colour choice, though? Consider this:…
Microsoft PowerPoint is the default application for business presentations. With an estimated 95% of the market share, and 500 million users worldwide, it is a normal part of everyday work life. But it also garners its share of detractors: who hasn’t heard of the phrase “death by PowerPoint”? Don’t blame the tools! This blog post…